For each of its customers, Straub & Linardatos develops individually conceived communication strategies – in contemporary style, with an eye to the target group and more often than not with a difference. Rather than just pulling ideas off the shelf, we look for the unique solution. Instead of flooding editors with irrelevant press notices and unfiltered information, we take the trouble to put across news and topics that will interest the media – at the right time, and with the help of the right tools. Instead of the blanket solution of the scattershot approach, we put ourselves in the shoes of the target group and develop strategically conceived publicity measures on that basis.

With a view to living up to these aims, ever since the agency was founded we have relied on constructive dialogue – both internally, among our highly qualified members of staff, and externally, with our agency customers and the media. On the basis of this process, which has given rise to our key brand claim of "Success through contrast", we create ideas, solutions and concrete publicity measures.